YouTube presented its Copyright Transparency Report, where it detailed the work it does in terms of copyright protection through tools such as Copyright Match, Content ID and the Webform for claims.
Webform, whether regular or for business, is simply a web form that rights holders use, YouTube notes, a few times a year. Copyright Match, meanwhile, sees use every month and most of the claims come from other content creators / YouTube channels against third parties on the same platform.
Content ID was created for companies like movie studios that see their rights infringed on a daily basis. It has a dedicated team of IP experts and a high level of automation, taking action against illegal content on a daily basis. More than 9,000 right holders use Content ID, but 99% of Content ID claims in this first half of 2021 were made automatically. This is because the tool uses sophisticated software that uses information received from right holders to generate “fingerprints” of the material and track its misuse on the platform.
YouTube clarifies that the methods that “pirate” channels use to upload videos protected by copyright – such as turning the image, changing the colors, the aspect ratio, the lighting or using only a part of the screen – force a constant update of the Content ID tool.
During the first six months of the year, YouTube received around 730 million copyright complaints, with 99% of them using Content ID (722.659.502). The webform for companies added 2.87 million claims (0.39% of the total), the common webform 2.18 million (0.30%) and the Copyright Match complemented with 1.67 million (0.23%).
“We match rightsholders to the tool that best meets their needs, based in part on how much content on YouTube is subject to their copyright. The public webform is available to everyone, and used by more people than any other tool,” says the text of the report. “Content ID partners are managing content at an entirely different scale and sophistication. Though they represent the smallest number of users for any of our tools, their actions represent over 99% of all copyright actions on YouTube. This is because their content – today’s hit song, scenes from a new movie or the latest viral video – is at the heart of creative reuse on YouTube and is the most likely to be re-uploaded.”
Another detail to take into account is that at the time of counter-notice, the possibility of response of those who receive a takedown notice, the numbers are turned, being the webforms the ones that accumulate the most counter-notices -5.2% – in relation to the total amount of takedown-notices.
For Content ID, the total of counter-notices in the first half of 2021 was 3,698,019, just 0.5% of the 722,649,569 claims made by right holders.
Interestingly, most of the channels that defended their content from claims of right holders using Content ID got the desired result: of the 3.7 million counter-notices, 60% (2.12 million) managed to win the arm wrestling.
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