According to data from the United States Patent and Trademark Office, Nike has obtained a blockchain patent to create digital versions of its shoes.
How does this work? The idea is that Nike customers can register the shoes they purchase with a unique identification number. In doing so, an equivalent digital version of the shoe will be created through a cryptocurrency wallet connected with the user’s unique identification.
This, Nike claims, will help users verify the authenticity of the shoes they are buying, among other benefits.
The digital version of the shoes will contain a cryptographic token based on the Ethereum platform. In addition, users will also have information about the physical characteristics of the product, including color, material used, manufacturing details and its “eco-sustainability” factor.
On the other hand, the brand said that registering the product on blockchain would allow users to “sell or securely exchange” the real-life shoe.
New Shoes, Straight from the Costumer’s Hand
According to Nike, another key feature, beyond product safety, is the possibility of “breeding” new shoes. This is based on the agreement between two users to mix their shoes on the blockchain platform and create a new “offspring” of shoes based on the characteristics of the original shoes.
Nike then said it would design the physical version of the shoes of the resulting offspring, subject to “manufacturing restrictions.” Users will also have the option to limit the number of shoes that can be produced from their offspring or their clones, which gives them control over the uniqueness of the product, according to the patent.