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Kellogg’s past in Venezuela is a rich one, product of the popularity of its main cereal line, «Zucaritas». However, the Venezuelan crisis first claimed the design of the cereal box – which lost its colors due to the lack of ink in the country -, then the work of hundreds of employees and, finally, the subsidiary of the company in Maracay.

The Venezuelan government forcedly shut down Kellogg’s Foods and took control of its facilities in May 2018.

Now, the North American multinational announced that it will take “the relevant legal actions” over the government’s expropriation and the improper use of its brand after Venezuela began to market its own version of «Zucaritas».

“We reaffirm that the use of our brands is not authorized in the territory of Venezuela by virtue of the expropriation and taking of our operations by the government of Venezuela since May 15, 2018,” said the company on a press release given to the media.

According to Kellogg’s, there are products in Venezuela that “illegally hold the Kellogg brand” and warns that the company “doesn’t produce nor sell, directly or indirectly, any of its products in Venezuela.”

The opinions expressed in Brands+ Intelectual Property Newsare the sole responsibility of their authors and may not coincide with those of the media.

Luis Cabrera

Chief editor