In order to promote the economic reactivation of producer associations throughout the country in the face of the difficult situation of Covid-19, the National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) published the «Interactive Map of Collective Trademarks» for its users, a friendly digital directory that has 4,601 valid collective trademark registrations nationwide as of June 1, 2020.
This digital map will allow the owners of the collective brands of all Peru, such as producer associations, peasant communities or cooperatives, to be found quickly and easily by people or companies interested in purchasing their products or services.
This tool seeks to become a virtual business directory that will help entrepreneur associations to have greater exposure and visibility in the market, making it easier for them to be contacted by larger suppliers or companies that wish to market their products anywhere in the country.
The “Interactive Map of Collective Brands” is a digital directory with a friendly visual design that allows those interested to know the products or services offered by national producer associations, just by clicking on the map of any of the regions of Peru displayed on their home screen. After that, the directory will show the number of collective brands that exist in said region, the holders of these brands, the class or item in which the brand is registered, the products or services they offer, the certificate number, the expiration date of the brand, its logo and, in addition, the QR code that is granted free of charge to each collective brand, which allows consumers to know the characteristics, benefits and history of the products or services distinguished with the collective brands, as well like business contact details.
Until March 13, 2020, Indecopi granted 3,648 collective trademark registrations, free of charge and quickly, to a total of 604 entrepreneur associations.
This was possible thanks to Supreme Decree No. 092-2018-PCM, which empowered the institution, between September 5, 2018 and September 5, 2019, to exempt from the payment of the administrative fee for trademark registration applications collective and, in addition, it allowed to simplify the procedure for the benefit of producer associations, peasant communities, small and micro companies, among other groups of entrepreneurs throughout the country.
It should be noted that during the validity of the D.S. 086-2017 / PCM and D.S. 092-2018 / PCM, 4,870 collective trademark applications were received, which were processed free of charge. This implied direct support to 766 producer associations nationwide.
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