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When presenting its most recent iPhone, the iPhone 11 Pro, tech giant Apple also introduced a new way of taking selfies – in slow motion. This is thanks to the slow motion capabilities of its front facing camera, something new in the mobile market.

Jokingly referred to as «slofies» during its unveiling, Apple seems to have fallen in love with the term so much that it has now presented a trademark application to get exclusive rights.

In the application filed this month, Apple wants to register the term «slofie» in connection with “downloadable computer software for use in capturing and recording video”.

And according to The Verge, the registration could be more about preventing other companies from creating slofie-branded camera apps than about restricting the use of the word itself. This way, «slofies» can remain an exclusive feature of the new iPhones.

The opinions expressed in Brands+ Intelectual Property Newsare the sole responsibility of their authors and may not coincide with those of the media.

Sofia Vanoli

Editor