Amazon continues to fight in defense of intellectual property, first with the launch of Project Zero, a program designed to help brands help drive counterfeits to zero, and now with the launch of IP Accelerator.

IP Accelerator is a project that connects brands with a curated network of law firms specializing in intellectual property. These firms – which include names like The Sladkus Law Group, Neal & McDevitt and Dunner Law – will offer trademark registration services to help brands get a valid US trademark.

“We created IP Accelerator specifically with small and medium businesses in mind, and IP Accelerator helps these entrepreneurs by making it easier and more cost effective to protect their ideas,” explained Dharmesh Mehta, VP of WW Customer Trust y Partner Support for Amazon on the company blog.

“Expert legal guidance is critical for businesses to protect their brands and avoid costly mistakes in the trademark filing process. IP Accelerator solves this challenge by connecting businesses with a curated network of trusted IP law firms that provide high quality services at competitive rates,” he continues.

One of the main benefits, as mentioned by Mehta, is the assured competitive rates, but the service also comes with the advantage that Amazon provides these companies with accelerated access to brand protection in Amazon’s stores months, or even years, before their trademark registration officially issues.

This protection includes blocking bad listings from, increased authority over product data in Amazon’s store, and access to the company’s Report a Violation tool, a powerful tool to search for and report bad listings that have made it past Amazon’s automated protections.

In addition, the law firms will also offer its services beyond trademark applications, helping with additional IP needs such as copyright registrations, design patents, and broader IP protection strategies, making it easy for businesses to get tailored solutions for their brands.

The opinions expressed in Brands+ Intelectual Property Newsare the sole responsibility of their authors and may not coincide with those of the media.

Sofia Vanoli