The fight against Olaplex and L’Oeal is not slowing down. After the company won a 100 million dollar lawsuit against the beauty giant for the willful infringement of its patents, the same federal judge agreed that L’Oreal must permanently pull nine products from the market.
The ruling came this very month after he extended a temporary injunction, barring L’Oreal from manufacturing, marketing, and selling its own hair bonding systems, which were previously confirmed to be in infraction of Olaplex’s patents.
The nine products to be pulled include L’Oreal’s complete Smartbond line, as well as similar products from its Redken and Matrix brands.
However, L’Oreal is not willing to back down. According to the press, the company’s legal team is willing to appeal the ruling – and has in fact filed a notice of appeal – and hopes to prevail.
In addition, L’Oreal has also went to the Patent Trial and Appeal Board to challenge several patents held by Liqwd Inc., for which Olaplex is the exclusive licensee, claiming they’re invalid due to claims present in patent applications previously-filed by third parties.
On its end, Liqwd is standing up to L’Oreal and claims that the company doesn’t have the necessary evidence to invalidate its patents, but is also “desperate” to have them invalidated since it “copied [its] revolutionary bond building technologies”.
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